How do I know what activity has been with my home listed for sale on MLS?

(July 27, 2016 )

With my years of experience I have found that when I spoke with home Sellers that were on the market but didn't get their home sold, the number one issue Sellers had with their Realtors is that they really didn't know what was going on?  There was a great deal of  activity during the first week or so but after that there was nothing.  They said they didn't hear from their Realtor, they didn't receive feedback on showings of properties.  I couldn't imagine how frustrating that would be.  This is why I commit to providing weekly updates of not only showing activity and responses from the Realtor or the Buyer, but on  true results of the marketing efforts.  For example, I will send through a weekly update on Listing activity from MLS.  Here is a sample of what it will look like.



But what does it mean?

Now I am sure that the first thing you say is "Wow, what great information.... but what does it mean?"

Here is a guide that should assist you in completely breaking down each stat and what it means.  If you have any questions at all, or feel this is a service that you deserve, call us today and I will be happy to discuss with you.

Listing Activity Report Breakdown


Matched Saved Searches:

Each time the listing is included in the result set of a saved search this value is incremented. 

Example: Matched Saved Searches 4 

Matched Contacts:

Each matched saved search will be evaluated to determine the contact to which it is assigned.  The total number of contacts whose saved searches include the listing as a match will be reported. 

Example: Matched Contacts 1 

Property Details Viewed:

Each time the listing is viewed in a single listing detail view in any Paragon application this value is incremented.  

Example: Property Details Viewed 45 

Added to Listing Cart:

The number of times the listing has been added to a Listing Cart. 

Example: Added to Listing  Cart: 1 

Emailed from System:

Each time the listing is emailed from the Paragon application this value is incremented.  Email activities include automatic notifications for prospecting purposes and listings selected to be emailed on an ad hoc basis.   

Example: Emailed from System 1

Total number of Hits:

This value will be incremented each time a listing is viewed in a single listing detail view within Paragon, Client Connect or emailed report views.  The Hit Count data may be blocked by field security.  If this is the case Listing Activity Tracking data (Listing Detail Views) will be substituted in lieu of hit count data. This data represents the complete total number of hits on the listing to date and should be the sum of the Agent Hits and Client Hits combined.  Note: all client hit counts or detail views are limited to one per unique IP address per 24 hours. 

Example: Total Hits 595 

Total number of Agent Hits:

Each time an agent views a listing in Paragon in a single listing detail view this value is incremented.  If the agent hit count field is disabled by field security or configuration listing activity tracking data will be substituted. 

Example: Total Agents Hits 491 

Total number of Unique Agent Hits:

The agent hits are evaluated by Paragon user ID to determine how many unique agents viewed the listing.   If the agent hit count field is disabled by field security or configuration listing activity tracking data will be substituted. 

Example: Unique Agents Hits 491

Total number of Client Hits:

Each time an individual views a listing in a BKMLS application outside of Paragon this value is incremented.  Client hits are limited to one per unique IP address per 24 hours to discourage inflated listing activity reports. If the client hit count field is disabled by field security or configuration listing activity tracking data will be substituted. 

Example: Total Client Hits 104 

Total number of Unique Client Hits:

The client hits are evaluated by IP address to determine how many unique clients viewed the listing.   If the client hit count field is disabled by field security or configuration listing activity tracking data will be substituted.  Client hits are limited to one per unique IP address per 24 hours to discourage inflated listing activity reports. 

Example: Unique Client Hits 72